When was the last time you received a branded pen or purchased a reusable shopping bag from your grocery store with their logo on it? Probably within the last two weeks or so.
Now, can you think of the last time you did something without a branded item? Has it been weeks…months…years? Why is that you ask? Pharmacy promotional product marketing! Promo products allow a Pharmacy to interface with their patients or customer base on an interactive level – such as using a pen to write with or using a USB drive to store data. There is no other type of advertising that is able to introduce your business to a potential customer and offer immediate usefulness in the way that a unique promo product can.
1. Start a Conversation with your Customer Base
The act of giving a promotional item to a potential or current patient is an effective way to “open lines of communication”. By doing this, the potential customers are more likely to reciprocate and listen to what you have to say.
2. Create Brand Recognition
Your patients and customers will constantly be reminded of your brand when they use your promo items over and over again. In addition, there is the potential for others to see your brand while they are using your promo items. Commonly used public items such as coffee tumblers and lip balm can have a huge impact simply because they are used so often!
3. Increased Brand Exposure
The more promotional products you have out there working for your Pharmacy, the more brand exposure your Pharmacy gets. This leads to more impressions and hopefully a positive affiliation with your brand. Promo products are also an effective way to thank your loyal customers and a great idea for employee gifts – both of which help in different ways to grow the brand’s name and image.
4. Promo Products Have a Long Shelf Life
On average, people tend to keep promo items for about 7 months, depending on the type of item according to an ASI study, but many tend to keep items for over a year or more! The longer a promo product is kept, the more impressions it makes on your client and their network of family, friends, and colleagues.
5. They Sell Your Brand For You
Everyone loves free stuff – and that free stuff can also change customer’s opinions! In a study by ASI, 41% of respondents indicated that their opinion of an advertiser was more favorable after receiving a promotional product. The larger your network of potential clients, the greater your potential for sales.
Promotional products are effective and efficient tools that increase brand awareness and can drive up customer loyalties. Choosing the next promo products for your Pharmacy is easy – just let UpTrend guide you! Our team is ready to help you with all of your branding and promotional products needs – give us a call or email us and let us help you Set the Trend. Get Results!